As a featured furniture partner, Green Front Furniture has provided furniture in seven of this year’s show homes. All of the furnishings are on sale throughout the show (April 21 – May 6) in addition to the BIG Homearama Furniture Sale held Monday, May 7 from 1 – 6 p.m.
For more information, view the flyer (pdf) and visit the Richmond Homearama website.
Did you know Green Front Furniture has the largest selection of outdoor furniture in Virginia? All high quality with the best styles, colors and of course… prices.
One stop shopping for teak, resin, wood, aluminum, wrought iron, shade and umbrellas, pillows and more – all for outdoor. Contemporary, traditional, transitional and color is the word this year for your outdoor décor!
Four large containers of English furniture from the 18th and 19th century, both reproductions and antiques, have arrived to our Farmville warehouse, Building #8.
But don’t be surprised if these sell out fast. English furniture doesn’t stay in inventory long so make sure you visit us soon to get first pick!
A brand new shipment of rugs has arrived from the Christmas buying trip in India as mentioned in our previous blog post.
This is the LARGEST shipment of rugs in Green Front history!
These new rugs offer the best selling styles and colors which are difficult to find considering the production of hand-knotted rugs has slowed dramatically. In fact, Green Front purchased the last of the supplier’s inventory.
Don’t miss your chance to get one of these top quality rugs at the lowest price you’ll ever find!
By Den Cralle, Son of Green Front Owner Dickie Cralle
Den Cralle looking over a rug
To spend Christmas at home with family or in the slums of India.
For many this would be an easy choice, but I decided to try my luck with some much-needed rug buying experience.
My second trip to India was bound to be more buying oriented than my first trip four years prior. I had witnessed the enormous amount of poverty on my first trip, so I knew what to expect in that sense, but I didn’t really know how I was going to handle myself on this crash course rug-buying trip. I’m sure my dad can’t even remember how many times he’s been to India, so I knew I had some catching up to do.
Every morning we woke up at the crack of dawn to a cold Indian morning. We would start our day off eating a huge, largely unappetizing breakfast. Depending on where we were, the car ride from the city to the dealers took at least two hours. Throughout my trip, we spent about an hour at each dealer, contingent upon their stock and prices. Near the end of a long day, I wouldn’t have much concentration and my ability to pick out good pieces seemed more difficult. This is a tough business, but there are many payoffs and the whole experience can be very rewarding and exciting.
There are a few main things I learned about the rug business from my experience in India.
First, contemporary rugs are becoming a large part of the market, and you need good taste and a young eye to really get the good pieces. Many of the places we went to had different variations of the same concept, but after a few days, it became much easier to sort out the good from the bad. People living in city apartments might have different taste than someone living in a traditional suburban home. It is important to have variety in stock and new styles coming in. Contemporary rugs act just like fashion. A cool rug last year might not sell as well the next year.
The second fact that I took away from this trip was that machine made rugs are becoming much more relevant and accepted in today’s rug market. The technology has gotten much better and the quality of the machine made rugs almost rival that of the traditional hand-knotted rugs. More importantly, many people can’t afford large hand made rugs in today’s economy. These machine made rugs are a great alternative for a buyer on a budget.
Finally I understood that buying in bulk serves other purposes than simply getting a better deal. Every customer walking into Green Front has different tastes and you need to have something that fits their taste or they wont buy anything. Buying in mass quantity straight from the dealer insures that there is plenty of variety while also passing the savings onto the customer. Since my dad buys in the manner that he does, he gives Green Front the “wow” factor. The sheer amount of inventory amazes people and drives home the point that Green Front is the rug capital of America.
Den is a junior at Southern Methodist University and majoring in business.
Green Front Owner Dickie Cralle and his son Den spent two weeks in Turkey and India over the holidays buying huge containers of oriental rugs.
Many of the world rug buyers are pulling out of the market because of economical reasons and leaving their orders on the looms and at the mills. Mr. Cralle purchased this remaining inventory to bring back to the rug warehouses in Farmville, Manassas and Raleigh at extremely low prices.
Many of these rugs can be seen in popular catalogs, magazines and design centers across the country, and now is your chance to purchase them at UNBEATABLE prices. Green Front has over a million oriental rugs in stock with inventory arriving weekly!
Read about the trip from the perspective of Den Cralle, the owner’s son
*UPDATE* The rugs have arrived! Read more and view the photos
One-of-a-kind furniture direct from England. Don’t miss out on this unique furniture at unbeatable prices! (Building #8, Farmville Location Only)
Green Front has purchased several containers of Henredon’s most popular upholstery collection, The Henredon Leather Company. Our assortment features nine sofas (some with matching chair and ottoman), a sectional and several unique chairs. All are on our floor and in-stock for immediate “take with” or delivery.
The Henredon Leather company features the great craftsmanship to which it is famous. It also has a distinctive look that gets better with age, with durability that is legendary. Here you will find 8-way hand tied springs; hides cut, sewn and upholstered one at a time; and sumptuous foam blendown cushions and blendown back pillows.
Many of you will remember the Rug Rats building next to Green Front’s main storefront, Building #1, in Farmville. Rug Rats closed their store after 20 years on Main street to pursue their growing Internet business.
After three years, Rug Rats is now back managing the Green Front Carpet Department and will carry a full line of flooring products, carpet, vinyl, hardwood, ceramic tile and of course their well known custom rugs and finer carpets.
In following with Green Front’s well known philosophy, Rug Rats slogan is The Floor Store – Designer Showroom at Warehouse Bargains.
Stop by Rug Rats, in Farmville (Green Front’s Building #8), next to Riverside Park, for any flooring need.
Dickie, the owner of Green Front, just returned from a buying trip to India. He was able to confirm what our agent has been telling us for months: the price of wool in the market has more than doubled over the last year.
However, through skillful negotiations and the power of cold, hard cash, he was able to aquire new merchandise at the old prices. Despite the rising cost of production, Green Front’s unbeatable prices will remain the same on the best selection of oriental rugs in the U.S. With close to a million rugs in stock, we are sure to have the perfect rug for your space.
India
Dickie Cralle (2nd from right), owner of Green Front, with the rug buyers in India
Dickie Cralle (far left), owner of Green Front, with the rug buyers in India
Wool used in making the rugs
Examining the rugs and negotiation
New Indian and Pakistani rugs now at Green Front
